If you’ve ever wanted to track website activity, fire conversion pixels, or integrate marketing tools without touching your site’s code each time, Google Tag Manager (GTM) is your new best friend.
GTM is a free tool from Google that lets you manage all your tracking scripts—like Google Analytics, Facebook Pixel, or custom events—from one centralized dashboard. Instead of editing your website code directly, you drop in GTM once and manage everything else inside its interface.
Why Your Website Needs GTM
- No More Developer Bottlenecks
Add or update tracking scripts without waiting on dev cycles. - Cleaner Codebase
Keeps your site code lean by moving scripts into GTM. - Event Tracking Made Easy
Set up scroll depth tracking, button clicks, form submissions, and more—without custom coding. - Built for Scale
Whether you run one site or ten, GTM keeps your tracking consistent and centralized.
GTM Starter Checklist
Want to get started quickly? Here’s a basic setup every website should have in Google Tag Manager:
- ✅ Install GTM container code on every page
- ✅ Set up a Google Analytics 4 tag
- ✅ Create a Page View trigger for all pages
- ✅ Add Click Tracking (buttons, menu links, CTAs)
- ✅ Enable Scroll Depth Tracking (25%, 50%, 75%, 100%)
- ✅ Add tags for Facebook Pixel, LinkedIn Insight, or other ad platforms
- ✅ Test everything using Preview Mode before publishing
- ✅ Link GTM with Google Search Console and GA4 for unified tracking