Engineering That Ships and Holds
I build things that work in production — not just in a demo. Senior-led, hands-on, and allergic to solutions that look great until they don't.
What I Do
Custom Web Development
If your current site was born from a template and raised by a page builder, it's probably already showing its limits. I build from the architecture out — custom, deliberate, and designed to last longer than the next platform trend.
WordPress, headless CMS, Shopify, or fully custom — the right tool for the problem, not the one I already had open.
Software Engineering & Architecture
Someone has to actually read the codebase before touching it. That's the job. Backend development, API design, data modeling, and architecture decisions made by an engineer who's accountable for the outcome — not just the sprint velocity.
Reliability, security, and systems your team won't dread opening — for when "we'll fix it later" has quietly become a load-bearing wall.
Performance, SEO & Optimization
A slow site isn't a cosmetic problem — it's revenue walking out the door. I dig into the actual numbers, fix what's broken at the source, and measure the difference. No vague recommendations. No findings buried in a PDF.
Core Web Vitals, SEO remediation, accessibility, and performance audits — real improvements with data attached, not a report you file away and forget.
Integrations & Automation
If someone on your team is copy-pasting between platforms to keep the data straight, that's a technical problem with a technical solution. I build the connections that make systems actually talk to each other — and stay talking.
HubSpot, Salesforce, Marketo, Stripe, and whatever else is in the stack — clean integrations that don't require babysitting.
Platform Audits & Technical Leadership
Before you burn it down and rebuild, it's worth knowing what you actually have. I dig into existing systems, surface the real problems, and tell you plainly what to fix, what to leave alone, and what's quietly on fire.
The go-to for teams replacing vendors, inheriting a mess, or tired of making expensive guesses about their own infrastructure.
Industries at Work
Across multiple industries, I build digital products that improve operations, engagement, and growth. Here's a look at recent projects.
Enterprise Digital Platform
Architected and scaled a high-traffic content and commerce ecosystem supporting thousands of daily users.
Healthcare Manufacturer Website
Modernized UX and backend workflows, improving lead quality and operational efficiency.
E-Commerce Product Platform
Designed and built a conversion-focused storefront with custom integrations and performance tuning.
Email Marketing Systems
Implemented advanced segmentation, routing, and automation to drive customer engagement and conversions.
No Roadmaps to Nowhere
Not every problem is a rebuild. Not every slowdown needs a new framework. The best engineering decisions match the actual problem — not the fashionable solution, not the vendor pitch, not whatever worked at the last job.
If you want someone who will dig in, tell you what's actually wrong, and do the work — not just draft a proposal — that's what these services are for.