Buy vs. Build: Why Purchasing a Cookie Consent Popup Is the Smarter Choice
Choosing between building or buying a cookie consent popup can have major implications for compliance, cost, and efficiency. While in-house development may seem appealing, it often leads to higher maintenance demands, greater legal risk, and missed features. A professional, pre-built solution offers rapid deployment, automatic updates to meet evolving GDPR and CCPA regulations, advanced capabilities like cookie scanning and geo-targeting, and a lower total cost of ownership—making it the smarter, safer choice for any website.