Websites Built to Generate
Leads, Bookings, and Pipeline
312% more appointment bookings for a Cincinnati dermatology clinic. 164% higher AOV for an ecommerce brand in 7 days. We build websites that generate measurable revenue — not just traffic.
Based in Cincinnati — working with clients in Chicago, Michigan, Massachusetts, and across the East Coast
Trusted by growing businesses and organizations
For Businesses ThatDepend on Their Website
If your website is supposed to drive revenue — not just exist — this is built for you.
Healthcare & dermatology clinics
Med spas & aesthetic practices
Private schools & education organizations
B2B and service-based companies
If your goal is more bookings, better leads, or higher-quality inquiries — your website needs to be built differently.
When Your Website
Has to Perform
They look good but don't convert
They rank poorly because of weak technical foundations
They're slow, bloated, and hard to maintain
They don't guide users to take action
They create friction instead of trust
That's not a marketing problem. It's a build problem.
Built Differently —
Because It Is
This isn't a traditional agency model.
Engineering-first
No templates. No shortcuts. Built for performance from the start.
SEO-first architecture
Clean structure, fast load times, and built to rank from day one.
Conversion-driven UX
Every page is designed to move users toward action.
Proof Over Promises
Dermatology Clinic
312%
More appointment bookings
Cincinnati practice, 6 months post-launch
Ecommerce Brand
164%
Increase in average order value
Redesign + CRO, measured in first 7 days
Manufacturing Company
4.2×
More qualified RFQs
Industrial website rebuild
B2B SaaS
68%
Faster page load times
Performance optimization engagement
You Work Directly With the Person Doing the Work
No layers. No handoffs. No disconnect between strategy and execution.
No account managers
You talk directly to the person making decisions and writing code.
No junior developers
Every line is written by someone who owns the outcome.
No delays between idea and implementation
Strategy and execution aren't separated by layers of process.
Faster decisions, better outcomes
Fewer handoffs mean fewer gaps — and faster results.
Most agencies sell strategy and outsource execution.
This is execution-driven strategy.
Michael Beasley
Senior web developer with 15+ years building B2B websites, manufacturing platforms, and revenue-focused digital infrastructure. Every engagement is hands-on — you work directly with the person writing the code and making the technical decisions.
More about MichaelThe LAB Framework™
Every Black Lab Dev engagement follows the same structured methodology — so outcomes are predictable, not dependent on who gets assigned to the project.
Learn
Understand your business goals, target buyers, and technical constraints before touching a line of code or a single design element. Discovery isn't billable overhead — it's the work that makes everything else cost less.
Architect
Define the information architecture, content strategy, integration map, and conversion paths. Decisions made here prevent expensive course-corrections later — and produce websites that scale.
Build
Develop, optimize, and launch. Clean code, measurable performance, and a handoff your team can actually maintain. Measurement is in place before go-live, not added as an afterthought.
Frequently Asked Questions
How long does a typical project take?
Most projects launch in 6–10 weeks. Smaller optimization engagements (conversion audits, performance work) can be completed in 2–4 weeks. Timelines depend on scope and content readiness — we'll give you an honest estimate before anything starts.
What's the typical investment for a project?
Custom website builds typically start at $8,000–$15,000. Conversion optimization and performance engagements start at $3,000–$6,000. Every project is scoped based on your goals, not a one-size-fits-all package. We'll provide a clear, fixed quote upfront.
What do you need from me to get started?
A conversation about your business goals, your current pain points, and access to your existing site (if applicable). We handle discovery, strategy, and technical planning — you don't need a brief, wireframes, or a spec document to get started.
Do you work with companies outside of Cincinnati?
Yes. While we're based in Cincinnati, OH, we work with B2B and manufacturing companies across the United States. Our process is fully remote-friendly, with direct communication between you and the engineer doing the work.
What happens after launch?
We don't disappear after go-live. Every project includes a post-launch support window, performance monitoring, and a handoff your team can actually maintain. Ongoing retainers for optimization, content, and technical support are available if needed.
How is working with you different from a typical agency?
You work directly with a senior engineer — not a project manager relaying messages or a junior developer assigned after the sale. Fewer handoffs means faster decisions, fewer gaps, and better outcomes. Every engagement involves direct communication and full accountability.
Fast. Searchable. Built to Last.
Core Web Vitals optimized
Clean, indexable code
Structured data and SEO best practices
Built for long-term performance — not short-term patches
Because speed, structure, and visibility directly impact conversions.
Trusted by Businesses Locally and Nationwide
We work with companies in:
Cincinnati & Northern Kentucky
Chicago
Across Michigan and Massachusetts
Throughout the East Coast
From local clinics to multi-location organizations, the goal is the same — a website that performs.
If Your Website Isn't Driving Results,It's Holding You Back
Start with a free audit. We'll identify what's limiting your site and what it would take to fix it — no commitment required.
Trusted by teams that expect their website to perform